Infinite Possibilities: If the Snuggie can do it, so can we.

April 9, 2009

I read here that the Snuggie has had over $40 million in sales so far. A blanket with arms. A backwards bathrobe. I really find this very encouraging. If in the midst of a financial crisis the likes of which we have never seen before with the economy shedding jobs like snakeskin, a completely useless product like the Snuggie can get people to cough up $19.95 (plus S&H), then imagine what we can do with our actual skills servicing people’s actual needs!  

Although it may seem counter-intuitive, this is an exciting time to start your own business. Before the recession (we’ve established we’re at least in a recession, right?), most individuals sought out help from larger businesses because the over-inflated prices were well worth the guarantees of security, stability, and quality they thought they’d be receiving. Well, now all that has been turned upside-down. 
There is no longer security in choosing a large agency; in fact, these institutions are taking the hardest hit in this downturn with their massive overheads and consequent lay-offs. Right now, we get security and comfort when someone looks us in the eye, shakes our hand, and says they can help. A small business values its clientele, if only because they don’t have that many. Not to mention, rent, supplies, and general business startup costs are currently pretty low. 
I believe the country, collectively, is doing its own gut-check right now. How did it get this bad? How long have we been complacent? How did we get here? And I think we should all, individually, do that as well. Is this the place I want to be? What do I want? How do I get there?
I suppose the answers to both macro and micro reside in reflection and independent mindsets. So support your local businesses … or better yet, start one!